Strategic business professional with 10 years of experience in storytelling, marketing, communications, and relationship management.

Story Teller

Strategist

Creator

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My Portfolio

Find a curated collection of projects that showcase my skills, expertise, and measurable results below. With a passion for developing strategic campaigns that generate an impact, you'll find a variety of initiatives that demonstrate my versatility, creativity, and problem-solving abilities.

Data Analysis

As a data-driven marketer, I gauge the impact of campaign performance and its return on investment (ROI) with a holistic approach by reviewing social and email engagement rates, advertising analytics, lead creation, and revenue generated from converted opportunities. This involves gathering data from diverse sources such as social media analytics tools, email platforms, and CRM systems, and aggregating it into a centralized report.

The analysis includes calculating relevant metrics, segmenting data for deeper insights, and comparing against benchmarks to identify trends and patterns. This process reveals actionable insights to optimize content strategies and resource allocation.

Skilled in digital strategy, I specialize in crafting captivating social media content, managing online channels, executing effective email marketing campaigns, and setting up personalization and automation sequences to enhance brand visibility and engagement.

Throughout my career, I've adeptly managed channels in every role, honing my skills in platform-specific content creation. This comprehensive and cross-functional expertise enables me to empower brands to thrive in the dynamic digital sphere by enhancing audience engagement, adapting through data-driven optimization, and ultimately, driving tangible business outcomes.

Digital Content Strategy

Adobe Creative Cloud

Wordpress

Figma

Final Cut Pro

HTML Coding

Canva

CapCut

Squarespace

This lead journey highlights an automated process where leads from Meta platforms are connected through Zapier to Salesforce and HubSpot.

Upon integration, each lead automatically receives the requested content download. Subsequently, they are entered into a tailored email campaign, with personalized emails dispatched by their designated account representative. This streamlined automation ensures prompt delivery of requested content and facilitates personalized engagement, optimizing lead conversion.

Publications

With an educational and early professional background in journalism, I am equipped with the versatility, attention to detail, and storytelling prowess necessary to excel in creating a wide range of impactful publications. Throughout my career, I've created various types of publications, including profiles, company features, executive bios, blogs, press releases, and white papers. I have a passion for crafting engaging stories that highlight companies, communities, and the people that make both so unique.

Radio and Video

The experience of creating radio and video content for businesses and the community has deepened my appreciation for the art of storytelling across different mediums. From pre-production planning to post-production editing, I can capture compelling visuals, conduct interviews on camera, and weave together stories that convey powerful messages.